Sep 10 2008

Ag, no-one will notice

Published by at 2:05 pm under Companies

First published on my old blog on 9/11/2005. 

Here is something which might interest the managers at Finweek, the South African financial weekly magazine. 

Your very creative new advertising campaign (as it appeared in the November edition of WEG magazine on page 47) is not original. In fact, it’s a blatant “crip” of an advertising campaign currently run by BILD, Germany’s biggest daily newspaper. 

A 100% similar advertisement to yours appeared in today’s Financial Times Deutschland (FTD). Well, the creative idea is 100% similar, the copy is different and BILD’s ad is in, yes, you guessed it – German. 

Maybe you should chat to your advertising agency about this – it’s not really “kosher” for creative teams to steal ideas in this way – even if the campaigns run in different countries. 

Or, was this an ad created in-house? And someone at Finweek thought no-one would notice?

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