Sep 25 2008

When alcoholics write newsletters…

Published by at 9:52 am under Companies

The wine estate Hermanuspietersfontein near…yes, Hermanus, has made it onto the British Airways Business Class wine list – with Afrikaans only wine labels!

But, the wine estate also communicates with consumers in English. It’s latest newsletter (in English and a few paragraphs in Dutch) is a very entertaining read.

Here and there the copywriter went over the top, somewhat. For instance, in the first line of the newsletter: “At last: the release of long-awaited 2008 Nr. 3 & Nr. 7 Sauvignon Blancs.”

Only alcoholics would call that a long wait.

2 responses so far

2 Responses to “When alcoholics write newsletters…”

  1. Leonon 29 Sep 2008 at 8:33 am

    Why do some European countries post-fix the Euro sign? Is it more correct to write €14 or 14€? I refer to a line in the newsletter:

    “Hermanuspietersfontein (14€), een ongecompliceerde dorst-lesser”

  2. adminon 29 Sep 2008 at 8:58 am

    Hi Leon,

    Yes, it’s a difficult one…

    I would say one should follow the dominant custom, or style, and that is to put the sign in front, eg. $40, or R40. That’s why I always write €40. But, you are right: There seems to be no uniform way of doing this. Here in Germany, for instance, the Germans prefer to write “Euro” out and not use a symbol. All very confusing.


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