Nov 11 2008
Richemont’s Panerai big in Web 2.0
Online social networking comes to luxury watches. Wanna know what I’m talking about? Read here and then go here. You won’t be alone. The site receives 30,000 visitors per day.
Then contemplate for a while, how nice it must be when your brand is so established, that strangers build and run a social network on the web for it – ratching up the hype further, without it costing you a cent.
