It is when one sees applications like this one, that one has “Mitleid” for Naspers and its unsuccessful attempt to become a mobile TV player in Germany, which cost the company about R500 million last year. But, the horse has not bolted yet…
For another take on history, look here and here and here.
Germany is adamant that it wants DVB-H mobile television and has started looking around for investors again. The big question is: Would Naspers and the other Mobile 3.0 consortium members take another bite at the apple, if the “Rahmensbedingungen” (rules of the game) were more favorable and pre-defined?
The cell phone TV consortium Mobile 3.0, consisting of German media houses Burda and Holtzbrinck, the South African media group Naspers and Pixelpark founder Paulus Neef, will this week hand back its DVB-H licence to the state institution responsible for regulating mobile television in Germany.
The German media reported earlier that Mobile 3.0 might refuse to hand the licence back. In that case the state organisation was ready to take legal action.
According to the German publication Kress Rudolf Gröger, president of Mobile 3.0, said the test-runs started in June have been abandoned. Shortly after the tests started in selected German cities, it was apparently already clear that the service and business model might not be successful.
For the reasons why the consortium failed in Germany and was ordered by the state organisation to hand the licence to organise/market mobile TV in Germany back, go here.
The public administrator for mobile TV in Germany has ordered Mobile 3.0, a consortium consisting of German publishing houses Georg von Holtzbrinck and Burda and SA media group Naspers, to hand back the broadcast license for mobile TV it was awarded in January 2008, wrote Financial Times Deutschland (FTD) today. [Read on]
First published on my old blog on 3/7/2008. Also read the article below.
For the second time in two weeks the names of SA-based media house Naspers and German media group Georg von Holtzbrinck popped up in articles with the two as partners.
The two groups seem to be strengthening their ties. [Read on]
First published on my old blog on 20/6/2008.
In January the consortium Mobile 3.0 (of which Naspers is a member) was allocated the sole rights to launch and operate mobile TV in Germany, but bureaucratic red tape and market developments have prevented the venture from getting off the ground as planned. Now there is talk the consortium might hand its licence back to the German government and walk away. [Read on]