According to mobile media researcher M:Metrics G3 mobile phone penetration was running head-to-head (28.3% and 28.4% respectively) in the EU and the US. Although penetration is forecast to rise further and a bright future is envisaged for mobile content in Germany and elsewhere in Europe, consumer uptake has been slow.

Now strong signs of “mobile life” have emerged from Europe – and this time Naspers seems to be well placed to take advantage of this global “trend of tomorrow”.

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